surfer brand logo notes

What makes a good logo?

• bold fonts 
• clear symbols
• reflects company 
• children's fonts should use images in a cartoon style 
• color symbolism
• color choice is key
• serious-muted
• playful/fun - brights
• surfing logos- different shades of blue
• it sent's  out a message
• clever logo- hidden parts 
• it takes longer to work out the meaning behind the logo
• memorable brand association
• a logo should make a quick time pace so it look more simple